Learn how to take your business to the next level by attending our new Distinguished Speaker Series. Four dynamic keynote speakers go beyond the six traditional workshop tracks to discuss key topics:
- Dealership culture
- Team building
- Personal and business success
Thursday, March 22 • 2:30pm-3:30pm
Harry Cohen Ph.D., President, Entheos LLC
Learn how compassion, vulnerability and authenticity motivate teams and create “positive energizers”— the people who are the root of heliotropic leadership. Positive energizers keep their word, and are honest, positive, humble, compassionate
and forgiving, to name a few key qualities. They bolster more employee engagement, customer loyalty and financial success. With a small amount of effort, any leader can improve such heliotropic qualities.
Friday, March 23 • 10:30am-11:30am
Culture That Rocks: How to Amp Up or Revolutionize a Company’s Culture
Jim Knight, Former Hard Rock International Executive and Author of Culture That Rocks!
Jim Knight highlights well-known brands, including Hard Rock International, to show how to change an organization’s culture. In his signature rock ’n’ roll style, Jim delves into heritage versus culture, brand ambassadors, employee
engagement, and how to hire—and retain—leadership rock stars. If you’re open to change within your organization, don’t miss the opportunity to hear what all the noise is about.
Saturday, March 24 • 10:30am-11:30am
Game Plan for Success
Joe Theismann, World Champion Quarterback, Broadcaster and Entrepreneur
Joe Theismann—former NFL quarterback and Super Bowl champ—draws parallels between winning in football and in business. Learn how to succeed under pressure—when it’s “fourth and one”—and how to adapt quickly to unexpected situations—
when faced with a “blitz” instead of a “zone.” Theismann urges individuals and organizations to set goals, correct errors and build momentum to make it hard for even the best defense to stop.
Sunday, March 25 • 10:45am-11:45am
The Relevance Revolution: Data and the Auto Industry
Mark O’Neil, Executive Vice President and COO, Cox Automotive
New approaches to data analytics—like big data and hyper-local targeting—create more relevant marketing, inventory, deal terms and service reminders to boost productivity for the entire store. Can prices and preferences make vehicle
purchases smarter and easier? Will the right data determine better advertising attribution? Is there a logarithm for unique VIN-level sales prices for each shopper? Smart options and recommendations for consumers will turn into faster
sales and higher gross.