NADA Show | Attendee FAQs
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Attendee FAQs

NADA Show 2021 Location:

New Orleans Ernest N. Morial Convention Center

900 Convention Center Blvd, New Orleans, LA 70130

COVID-19 Information

Your safety is our utmost priority. Please visit our Safety & Security page for the most current information on what steps and procedures being put into place to keep you safe regarding the current COVID-19 situation.


Those who own, operate and work within the franchised new-car dealerships industry. Please note, this show is not open to the general public.

NADA Show 2021 registration rates are listed on the attendee registration page


Attendees may register on this website via the attendee registration page. Registration may also be made via mail or fax. Learn how on the attendee registration page. On-site registration will be available in New Orleans during the show; however, we strongly recommend that all attendees register online to save time and money. Early-bird rates end on September 11. Register today!

Please note day passes are not offered. Registration is for the full 4-day show.


Both NADA members and non-members are welcome to attend the show. However, NADA members receive a discounted rate. To learn more about joining NADA please visit

If you have additional questions about NADA membership, please contact the membership department via email at or call (800) 557-6232.


NADA cannot accept registrations over the phone. You may register for NADA Show in four ways:

Online: Visit the attendee registration page.
Fax:Complete the registration form (coming soon!) and fax it to: 301-694-5124       

Complete the registration form (coming soon!) and mail it to:

NADA Registration & Housing c/o Experient

5202 Presidents Court

Fredrick, MD 21703

Registration will also be available at Attendee Registration during the show located in Lobbies A and E of the Ernest N. Morial Convention Center. However, we strongly urge you to spend less time waiting in line on-site and register online early. Early bird rate ends Friday, September 11, 2020; advance rate ends Friday, January 15, 2021.

  *Please note that payment must accompany all registration types.  

Registration Questions - contact Experient:
International Phone:844-460-4636


We accept all major forms of credit cards (Visa, MasterCard, American Express or Discover) for online, fax, mail and on-site registration. If registering by mail, you may submit a personal check, along with your printed registration form. 

Spouses who accompany a dealer/manager can register in the Guest category, which includes all benefits of a full 4-day registration. 

 NADA does not offer a student rate.

Yes, children under 18 may attend the Expo and must be accompanied and supervised by an adult at all times within the convention center and on convention center property. Registration for children is complimentary and must be done onsite. All children, except infants in backpacks or slings, must be registered and badged to be admitted to the Expo Hall. Children under 18 are not permitted on the Expo floor during move-in/out.

For your safety, strollers are not allowed in the exhibit hall at any time. No exceptions will be made. Please make arrangements to leave strollers in the coat/bag check area.

Yes, all changes to attendee registration details such as name, company, address, etc. will need to be done directly with Experient. This change must be made in writing by emailing Experient at: There is no deadline for making these types of changes to your registration.


We will be more than happy to reprint your Attendee Badge at Attendee Registration area located in Lobbies A and E of the Ernest N. Morial Convention Center. Please note you are allowed 1 free reprint. Any reprints after that are charged a $50 fee.

If for some reason, you need to cancel your NADA Show attendee registration, please email nada@experient-inc.comby Wednesday, December 30, 2020 to receive a full refund minus a $50 processing fee. After this date no refund will be given for any reason. You are responsible for cancelling your own hotel reservation as well.



Hotel and Travel

Yes, NADA has partnered with a wide variety of hotels both near and around Ernest N. Morial Convention Center. Detailed information on the hotel options for 2021 is coming soon! 

Hotel accommodations can be reserved during your registration process once registration opens. There will be an option towards the end of the registration form where you can select your hotel accommodations. Hotel reservations can also be added later but can only be made if you have register for NADA Show. The last day to make hotel reservations at the group rate is Wednesday, January 6, 2021.

For all hotel changes, please contact our housing and registration team at Experient.

Phone:(800) 465-7110
International Phone:(844) 460-4636

Visit our Travel & Transportation page (coming soon!) for information about travel discounts with our Show partners, local airports, convention center parking, mass transit and more.

NADA provides free shuttle service between the Convention Center’s key hotels within the NADA Show housing block starting on Thursday, January 21, through Sunday, January 24. The shuttle schedule will be added at a later date.

At the Show

Attendee Registration is in Lobby A and Lobby E of the Ernest N. Morial Convention Center.


Friday, January 21:      9am – 6pm

Saturday, January 22:  7:30am – 5pm

Sunday, January 23:    8am – 5pm

Monday, January 24:   8am – 3:30pm



Halls B1-H of the Ernest N. Morial Convention Center


Friday, January 22:  8:30 am – 5:00 pm

Saturday, January 23:    8:30 am – 5:00 pm        

Sunday, January 24:   8:30 am – 2:30 pm

Check out our Schedule at a Glance. Schedule is subject to change, with details to be added later. Be sure to confirm dates, times, and locations on-site. Please be aware we have shifted our dates ahead one day due to the convention center’s availability. Complete information will be printed in the NADA Show 2021 Program Directory, which is distributed to all attendees on site, as well as listed in our NADA Show mobile app.

The NADA Show 2021 app will be available for download in December 2020. The Show app will be available for free from the App Store or Google Play on your Apple or Android device.  

While on the go at the NADA Show 2021, you'll want to use the app to manage your personal agenda, find and connect with fellow NADA Show attendees, view session details, submit session feedback, access interactive venue and show floor maps and much more.  



Schedule sessions and meetings with MyPlanner which will be available starting in December 2020. Log in with the email and password used for your NADA website to use the MyPlanner tools including the Session and Meeting schedulers to plan your NADA Show experience in advance and make the most of your time. 

*Please note that International Attendees will not have access to the MyPlanner portion of the Mobile App.


NADA offers a first-time orientation called Meet NADA: Show Orientation. An opportunity to discover the innovative ways you can learn and network throughout the show. Don’t miss this orientation which will be held on Thursday, January 21at 10:30 am in room 265-268.




All Keynote and General Session speakers will be speaking at Ernest N. Morial Convention Center in the Great Hall.

If you cannot make it to the General Session you can stop by the NADA Live Stage located in Lobby D of the Ernest N. Morial Convention Center to catch some of the general session presentations. This interactive booth, hosted by NADA, also features daily social media sessions, interactive discussions and rapid charging stations--an unbiased space to get your digital marketing questions answered. 



NADA works with the Convention Center to setup fun, themed restaurants within the Convention Center Exhibit Hall. Check back closer to the event to find out more information on our dining options and locations. 




NADA offers its attendees a wide range of programs to get them engaged and involved in the auto dealership industry. Visit our Education @ NADA Show page (coming soon!) for the latest update on workshops, general sessions and more.


Workshops (Learn) 

Location: Ernest N. Morial Convention Center – Level 2

- Theater seating with single speaker, two-speakers or panel with moderator

- Roundtables with single speaker or two-speakers; along with attendee engagement

- Workshop Tracks include: Leadership; Fixed Ops; Human Capital; Legal & Regulatory; Marketing and Variable Ops.

- Education program offers sessions within what is known as tracks with more than 60 topics offered 1-2 times throughout the show. Sessions are led by NADA approved experts who provide innovative ideas and new practices within the industry.  

Super Session (Deep Dive)

Location: Ernest N. Morial Convention Center - Level 2 - La Nouvelle Orleans Ballroom C 

Lecture, theater seating.

Exchange (Engaged Participation)

Location: Ernest N. Morial Convention Center – Level 2 - La Nouvelle Orleans Ballroom A/B

Popular peer-to-peer learning sessions. These roundtable discussions feature brainstorming and problem-solving among auto industry peers. Each Exchange session is based on timely topics selected by YOU, our attendees, at the time of registration. 

Distinguished Speaker Series (Motivate) 

Location: Ernest N. Morial Convention Center, Level 2

Theater seating, high profile paid speaker and industry expert.