NADA Show | 2021 Franchise Meeting Schedule
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2021 Franchise Meeting Schedule

NADA Show Franchise Meetings

Just as with our in-person shows, this year's NADA dealer franchise meetings will offer the chance to learn the latest updates and changes happening with your franchise and within the auto industry. Talk directly to automakers about your dealership's concerns during the Q&A session, and get to know other successful dealers under your brand.

Note: Only U.S. Dealers and Managers will have access to the Franchise Meetings.

These sessions will only be available during the live Show February 9-11 and will not be available for future viewing, so be sure to tune in at the designated times below. All times are Eastern Standard Time.

Franchise Date Time
Acura Tuesday, Feb. 9 11:30am-12:30pm EST
Audi Wednesday, Feb. 10
11:30am-12:30pm EST
BMW Wednesday, Feb. 10
11:30am-12:30pm EST
Buick-GMC Thursday, Feb. 11 1:30pm-2:30pm EST
Cadillac Thursday, Feb. 11
3:30pm-4:30pm EST
Chevrolet  Thursday, Feb. 11  12:30pm-1:30pm EST 
FCA Tuesday, Feb. 9 4pm-5pm EST
Ford Thursday, Feb. 11 11:30am-12:30pm EST
Genesis  Wednesday, Feb. 10 1:30pm-2:30pm EST
Honda Tuesday, Feb. 9
1:30pm-2:30pm EST
Hyundai  Wednesday, Feb. 10 11:30am-12:30pm EST
Infiniti Thursday, Feb. 11 3:30pm-4:30pm EST
Kia Wednesday, Feb. 10
4pm-5pm EST
Lexus* Wednesday, Feb. 10
4pm-5pm EST
Lincoln Thursday, Feb. 11
12:45pm-1:45pm EST
Mazda Tuesday, Feb. 9
11:30am-12:30pm EST
Mercedes-Benz  Tuesday, Feb. 9
1:30pm-2:30pm EST
MINI Wednesday, Feb. 10
12:30pm-1:30pm EST
Mitsubishi Thursday, Feb. 11
1:30pm-2:30pm EST
Nissan Tuesday, Feb. 9
4pm-5pm EST
Porsche Thursday, Feb. 11
1:30pm-2:30pm EST
Subaru Wednesday, Feb. 10
12:30pm-1:30pm EST
Toyota* Wednesday, Feb. 10
4pm-5pm EST
Volkswagen Wednesday, Feb. 10
1:30pm-2:30pm EST
Volvo Thursday, Feb. 11
3:30pm-4:30pm EST


Note: Schedule may be subject to change.
*Lexus dealer meeting will be held in conjunction with Toyota. 


Accessing Franchise Meetings During NADA Show


  • Beginning February 9, attendees can navigate to the Franchise Meetings by selecting the “Franchise Meeting” tile in the Show platform Lobby or the “Sessions” tab in the top Navigation of the main lobby. Sessions may be filtered by date. There is also a generic search function to quick search by franchise name.
  • Dealers and Managers were asked during the registration process to select the Franchise Meetings they wished to attend. Each attendee will be sent an email confirmation with Franchise Meeting access codes for selected meetings the week before and each day during the Show. Once you select “Watch Now”, the pop-up to enter the code will display. Once the you enter the code, you'll gain access to the meeting room in the platform to view the presentation.
  • Reminder - Only U.S. Dealers and Managers have access to the Franchise Meetings.