NADA Show | NADA Show Main Stage

Join us at the Main Stage for dynamic keynote speakers, insights from industry leaders and announcement of the 2021 TIME dealer of the year

Join us at the Main Stage for dynamic keynote speakers, insights from industry leaders and announcement of the 2021 TIME dealer of the year

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Pre-Show Entertainment 

Join us just before each Main Stage segment to hear from our hosts Maggie Clark and Madison Alexander on what’s coming up and important show updates each day.




Dealer Socket
Rhett and Mark

Tuesday, February 9, 11AM-11:30AM EST 

Main Stage Opening General Session, featuring Rhett Ricart, NADA Chairman

Sponsored by AutoFi

As 2020 NADA chairman, Rhett Ricart led dealers through a tumultuous year. Join him at the Main Stage as he recounts how dealers everywhere stepped up to unprecedented challenges to keep their communities safe, healthy and mobile, and helped drive and revive the U.S. economy. And see his exclusive interview with actor/producer—and franchised dealer—Mark Wahlberg and his dealer partner, Jay Feldman.

Host and Presenter: Rhett Ricart, 2020 NADA Chairman
Speakers: Mark Wahlberg, Actor, Producer and Franchised Dealer; Jay Feldman, Chairman and CEO, Feldman Automotive Group

Tuesday, February 9, 3:30PM-4PM EST 

Main Stage General Session, featuring the TIME Dealer of the Year Award

Sponsored by Ally

After a year in which most dealers were hometown heroes, find out who will be named 2021 TIME Dealer of the Year, recognized for business excellence and community service. Since 1969, TIME has honored the very best in our business.

Host: Rhett Ricart, 2020 NADA Chairman 
Presenters: Viktoria Degtar, Global Chief Revenue Officer, TIME; Doug Timmerman, President, Auto Finance, Ally 

Sponsored by Ally
Sponsored by ADESA

Wednesday, February 10, 11AM-11:30AM EST 

Main Stage General Session - What to Expect in Today’s Political Environment

Sponsored by ADESA

Among the upheaval in 2020 was a contentious election that ushered in a change in leadership. Rhett Ricart will talk to veteran journalist Bob Woodward about what changes a Biden administration will bring and what the business community can expect.

Host: Rhett Ricart, 2020 NADA Chairman 
Presenter: Bob Woodward, Legendary investigative reporter

Wednesday, February 10, 3:30PM - 4PM EST 

Main Stage General Session - The Future of the Auto Industry

Sponsored by DealerSocket

Dealer/OEM relations have never been more important; join NADA Chairman Rhett Ricart and Ford CEO Jim Farley as they discuss how recent challenges have changed the face of auto retailing.

Host: Rhett Ricart, 2020 NADA Chairman 
Presenter: Jim Farley, President & CEO, Ford Motor Company

Sponsored by DealerSocket
Sponsored by CUDL

Thursday, February 11, 11AM-11:30AM 

Main Stage General Session, featuring Paul Walser, 2021 NADA Chairman

Sponsored by CUDL

Paul Walser will take the wheel as 2021 NADA chairman. He’ll outline his goals for helping dealers navigate expected changes over the next few months and will introduce Mike Stanton, NADA’s new president and CEO.

Host: Rhett Ricart, 2020 NADA Chairman 
Presenters: Paul Walser, 2021 NADA Chairman; Mike Stanton, NADA President & CEO 

Thursday, February 11, 4:30PM-5PM EST 

NADA Show 2021 Closing Reception

Close out our first-ever virtual NADA Show with a bang at the NADA Show Closing Reception. Patrick Sieben, an NADA favorite at Shows in Las Vegas, will join as for a rockin’ virtual reception to celebrate a successful NADA Show 2021. Patrick and his band perform original and cover songs for audiences around the world and frequently entertain members of the U.S. military. After the workshops, franchise meetings and Main Stage events are over and the Expo Hall has closed, the Show continues! 

Closing reception

Meet the Main Stage Presenters  

Mike Stanton
NADA President & CEO
Thursday, Feb. 11
"Main Stage General Session"