You must have at least 400 sq ft of space in an island or peninsula configuration to have a hanging sign. Hanging signs are permitted to be hung at 20 feet, from the floor to the top of the sign. You must complete the Hanging Sign Request Form and submit that along with a layout and specs on the sign. This form will be available in the Online Exhibitor Service Kit.

NADA requires a minimum of 200 sq. ft. of space for each vehicle displayed within a booth. Companies who want to display vehicles must submit a Display Vehicle Reporting Form to NADA Show Management by December 9, 2016. The Display Vehicle Reporting Form will be available in the online Service Kit. Vehicle move-in and move-out will be coordinated by the show’s official service contractor, FREEMAN.

Work rules vary from one city to another.  In New Orleans, full time employees of the exhibiting company may set their own exhibits without assistance from the local.  Any labor services that may be required beyond what your regular full time employees can provide must be rendered by the local. Labor can be ordered in advance by returning the Display Labor order form or on show site, at the Freeman Service Desk.

Exhibitors may hand-carry  their own materials into the exhibit facility.  The use of dollies, flat trucks and other mechanical equipment; however, is not permitted. Freeman will control access to the loading docks in order to provide for a safe and orderly move in/out. 

For more information on Material Handling, click here

The Exhibitor Service Kit has all the necessary forms for planning your exhibit.  Click here to access the online exhibitor service kit. If you need assistance, you may contact us at 703.821.7141 or expo@nada.org.

Exhibitors may have alcoholic beverages in their booth. However, all alcohol orders must be made through the official Food & Beverage vendor, Centerplate. Order forms and contact information are provided in the Exhibitor Service Kit.

Pre-show and post-show mailing lists will be available online (www.nadaconvention.org) in the Exhibitor section to confirmed exhibitors only. You can download the lists by logging in with your company password provided in your booth space confirmation letter. Pre-show lists will be made available monthly beginning in November.

Exhibitor housing will open in late June to all confirmed exhibitors. Once it opens, you will receive an email from Experient, NADA's Registration & Housing company, with instructions and a link to book your hotel rooms and register your booth personnel for exhibitor badges.

The NADA Convention Services Dept. can assist you in securing hotel space for a hospitality event during the NADA & ATD show. For more information, please contact them directly at (703) 821-7143.

Be aware that hospitality space will be limited, and based on availability. Space will not be confirmed for any event outside of the convention center during Expo hours (Friday, 8:30 - 5:00; Saturday, 8:30 - 5:00; Sunday, 8:30 - 4:00). Space reservations will be confirmed on a first-come, first-served basis.

You may contact NADA's Public Affairs group at 703.760.7578 or publicaffairs@nada.org.

Parking is available near the New Orleans Ernest N. Morial Convention Center.  Attached is a parking map for your use.  Lots F & J are convention center lots and cost $10 per day/per car/per entry and $20 for trucks.

Overnight parking is allowed, however, there is no security posted overnight.  Parking overnight is at your own risk.

Your Exhibitor Badge will not allow you entrance into the Workshops or Franchise Meetings during the NADA show. Exhibitors who wish to attend Workshops may register in the Exhibitor w/Workshop category. The fee per badge is $600. Exhibitor registration will open in late June.

Your Exhibitor badge will allow you access to the Lifestyle Center on Sunday, January 29th only. Your Exhibitor badge will also allow you access to the Friday and Saturday General Sessions, and the Sunday Inspirational Service.

Yes, children under 18 must be accompanied and supervised by an adult at all times within the convention center and on convention center property. Registration for children is complimentary and must be done onsite. All children, except infants in backpacks or slings, must be registered and badged to be admitted to the exhibit hall. Children under 18 are not permitted on the exhibit floor during move-in/out.

Exhibitors can earn up to three (3) priority points per year by way of (1) exhibiting; (2) booking rooms within the NADA housing block; (3) participating as a sponsor.


Regular booth space cost is $34 per square foot. A 50% deposit of the total cost is due upon submission of your application/contract. The remaining balance due is payable on or before November 18, 2016. Applications received without the required deposit will not be processed, and may adversely affect your booth assignment. Full payment must accompany applications submitted after November 18, 2016.

Enterprise booth space cost is $30 per square foot for booths positioned along targeted perimeter areas of the Expo Hall, these spaces are identified and highlighted on the floor plan. A 50% deposit of the total cost (based on $34 per sq ft) is due upon submission of your application/contract. The remaining balance due is payable on or before November 18, 2016. Applications received without the required deposit will not be processed, and may adversely affect your booth assignment. Full payment must accompany applications submitted after November 18, 2016.

ATD booth space cost is $25 per square foot for booths located in the ATD Section of the Expo Hall. A 50% deposit of the total cost is due upon submission of your application/contract. The remaining balance due is payable on or before November 18, 2016. Applications received without the require deposit will not be processed, and may adversely affect your booth assignment. Full payment must accompany applications submitted after November 18, 2016.

Cost of space does not include the following: rigging or machinery moving, unpacking, erection or repacking of displays, utilities (i.e., electrical, water, gas, compressed air, telephone, booth decoration, furniture, carpet). Exhibitors may order these services from the official show contractor, Freeman, through the online Service Kit.

Please review Section 7 of the Contract Terms & Conditions.


7.1 Exhibitor agrees that the space assigned to Exhibitor is intended for Exhibitor's sole use to exhibit only the goods or services described in Exhibitor's application. Exhibitor agrees that it will not share, assign, sublet, subdivide, apportion, or otherwise allow any persons, parties or entites other than Exhibitor to use in any manner the space assigned to Exhibitor, or any portion of that space, without submitting a written application to NADA. Such application shall idenify by name any potential Co-Exhibitor, describe the relationahsip between the primary Exhibitor and Co-Exhibitors, and detail the Co-Exhibitor's products and services to be exhibited.

7.2 A Co-Exhibitor may exhibit on the Expo floor only after the exhibitor receives written approval from NADA for such activity. Aprroval by NADA of the Co-Exhibitor(s) application shall also entitle the co-Exhibitor(s) to be listed on the website (including the eBooth upgrade enhancements), in the Convention Program and Expo Directory, to accumulate seniority points, and to participate in the NADA sponsorship and advertising program.

7.3 The primary Exhibitor shall be responsible for all actions of the Co-Exhibitor, including the compliance by the Co-Exhibitor with these Contract Terms and Conditions and the Exhibit Rules and Regulations. Any determination by NADA that an Exhibitor or Co-Exhibitor violates this Section 7, will be final and binding, and may be treated by NADA as a default under Section 16 of the Contract. NADA reserves the right to request documentation from Exhibitors and Co-Exhibitor to confirm any business relationship.

You will receive instructions on how to login and enter/update your company's product information on the NADA/ATD website. There will be two listings for you to complete, Online and Print Profile. The onsite Program Directory is created by downloading the print profile information from the website. You must have your product/service print listing information entered and/or updated by the deadline date of November 18, 2016 in order for it to be included in the onsite Directory. NO EXCEPTIONS.  The online product/service listing can be added/updated at any time.

NADA Exhibitor

Click here to begin the online booth space application process. A 50% deposit is required at the time the application is submitted. You may submit the deposit via credit card or by check. If paying by check, it must be received within 10 days for your booth space application to be processed. Applications must be received by June 15 to qualify to be included in the first round of assignments based on a list of criteria outlined below:

  • Total number of priority points accumulated by applicant (Note: Up to three Priority Points can be earned each year by way of (1) applicant's exhibit booth, (2) booking hotel rooms within the NADA block, and (3) participating as a sponsor)
  • Date of receipt of application/contract
  • Size of space
  • Degree of dealer interest in applicant's product(s) and/or service(s)
  • Established business relationship with NADA or NADA Services Corporation (NADASC)
  • Percentage of similar services or products in entire show
  • Geographic market served by applicant
  • Applicant's product and/or service reputation among dealers
  • Number and validity of dealer complaints against applicant
  • Length of time applicant has been in operation
  • Financial and credit standing of applicant where available

Applications received after June 15, 2016 will be subject to availability and processed by date of receipt only. NADA has sole and unlimited discretion over the assignment of booth location and space. Exhibitor understands that the preferences in display areas listed on the application/contract for booth space may not be available and that Expo Management may assign alternate areas of similar size - see section 6 of the contract terms & conditions. 

Exhibitor agrees to pay the following amounts as liquidated damages, and not as a penalty, in the event Exhibitor cancels its Contract in the time periods specified. Cancellation prior to November 18, 2016 - 25% of the full exhibit rental price; cancellation on or after November 18, 2016 - 100% of the full exhibit rental price. Any cancellation notices by Exhibitor must be submitted to NADA in writing, and will be effective when received by NADA.

All companies are required to submit a Floor Plan Reporting form and a floor plan layout (drawing) of your booth, regardless of booth size. The Booth Floor Plan Reporting Form is available in the online Service Kit. There is a separate form required for companies who have an Enclosed or Multiple Story booth design. The due date to submit your floor plan and Floor Plan Reporting Form is November 18, 2016.

ALL outside contractors, such as I&D companies, design houses, production companies, technicians, models, entertainers, are considered exhibitor-appointed contractors. An exhibitor-appointed contractor is any company other than the designated official contractors named by NADA that provides a service, (i.e., display, installation/tear down, models, entertainers, florists, photographers, audio visual, and/or their subcontractors), that needs access to your exhibit any time during the installation, show dates or dismantling of the 2017 NADA Expo. NADA Show Management will deny access to the floor to any company or person in this category not complying with the exhibitor-appointed contractor requirements. We will grant NO EXCEPTIONS on-site.

The Exhibitor Appointed Contractor Request Form will be available in the online Service Kit.

Exhibitors must notify NADA show management in writing no later than 12:00 Noon (ET) on Thursday, January 26 if they cannot take possession of their booth by that time. If no prior notice is given, and the Exhibiting company does not take possession of the assigned space by 12:00 Noon on January 26, NADA has the right to cancel Exhibitor’s contract whereby the booth space reverts back to NADA Show Management. See paragraph 6. Assignment/Relocation and Possession of Exhibit Space in the Contract Terms & Conditions.